Stronger and better together
Ideas change things. Our idea was to create a range of 100% Australian, certified organic food products that are 100% better for Australians and 100% better for Australia’s climate ravaged soils. While this looked good on paper and sounded great, ideas by themselves change nothing. An idea needs effort to make it happen.
So, together with Australia’s organic farmers, we started work on our first product offering and, together we launched a new brand, with 8 chef-crafted soups into 900 stores across the country.
Using 100% Australian Organic produce. An Australian first!
But this wasn’t just any soup. Nor was it just another branded product. Importantly, these soups and every range to follow needed to offer so much more than just another option to baffle already confused consumers, in a mature and crowded category.
From a simple idea, driven by our farmers’ unwavering commitment, we’ve created a wonderfully simple proposition, one so appealing to customers that they’ve bought almost half a million packs to date. And this is just the beginning, as we continue on our journey with a growing team of Australia’s most dedicated regenerative farmers to ensure only the very best organic food lands on plates, and in bowls and pantries in every household in the country.
“While we know we haven’t chosen the easy path, we are 100% certain that we have chosen the right one, the one that will make a lasting difference. After all, this planet needs as many friends as it can get.”
“So far we’ve saved 22 tons of healthy, organic produce from going to waste, our farming partners have harvested almost 160 tons of organic produce and together we’ve filled 460,000 bowls with 100% Australian Organic soup.”
– Adrian Cester, CEO, Australian Food Co.
We realise the commitment it takes to bring these products to market, from seed to harvest, manufacturer to shelf, which is why we’re also investing in the infrastructure that the organic farming industry needs to fully utilise their organic produce. We know we can’t do this alone but equally, we know, that together we can make a huge dent in the amount of organic food being wasted and have a much bigger impact.
“We’re investing in the machinery required to convert ‘unsellable’ fruit and vegetables into usable products for food manufacturing”
And we can do better. We know we can. We can grow more, process more, make more, and sell more certified organic food. But we can only do it by working together. We’ll all be stronger, and better, together.
If you’d like to join us just pick up the phone. We’d love to hear from you and how we can work more closely with the organic farming community. Whether you’re a grower, a processor or a retailer, give us a call so we can explore how we can involve you in our product development plans, discuss seasonal products that fit with harvesting times and learn about your challenges.